Web Analytics

Web Analytics, or Google Anayltics, is the science of using web metrics data about your website to guage trends for use in search engine optimization and Pay Per Click finetuning, as well as traffic refinement. A complete suite of anayltical metrics, measurement priorities and tactical uses of the data thus acquired also includes such things as traffic analysis and goal funnel refinement, as well as call to action refinement, in order to fully succeed.

Web Analytics, like many other facets of web marketing, takes time and experience to fully master, and unlike many other disciplines, changes gradually over time, demanding a large degree of specialization and personal committment.

Most web design firms out there posing as SEO or web marketing firms are not actually fluent with the leading industry web metrics tools or best practices for most web marketing aspects such as web analytics. The Houston SEO would never make a move on a new website launch without measuring the core metrics and guaging adjustments from the hard, cold facts right from the very start of the life of an account.

If you think your web marketing agency or professional is not properly using web analytics concepts and tools, you can buy any number of books on the topic. In the end, you will have better questions to ask, even though you will not be able to master or fully utilize these best practices on your own.

Sample Pre-Launch Site Statistics

Note the flat line in the first part of the graph. This denotes a period prior to optimization of a typical website. The latter half of the graph line represents a site just beginning to take it's first breaths of actual search-originating traffic from a basic optimization of the site's code and text. Later incarnations of such metrics will begin to show the effect of factors such as inbound linking from outside optimized content such as blogs, social media sites, and other factors like site referrals, including paid ads.

Web Analytics is NOT guesswork.It also isn't limited to clickmaps or "hits" (web design buzzwords for 'we're just now breaking into the web analytics field'). You shouldn't have to pay for the guesswork of web design firms without a clear, honest understanding of search engine optimization principles, the essential metrics, how to measure them accurately, as well as SEO and SEM best practices, all of which will typically come without an SEO portion guarantee.

We guarantee our Web Analytics to be effective in getting you improvement and even Top5 results on Google. After 10 years in the web marketing field, we feel that SEO is the one area within Search Engine Marketing where a guarantee not only makes sense, but should be mandatory.

From finance to the oil and gas and energy indystries to marketing agency outsourcing needs, we provide web analytics services to the nation and locally for top companies and tiny ones, and all sizes in between. Provide budget range restraint information to receive an appropriate quote for your business size.